Why digital marketing, why now?

Selling a product or service in the B2E (Business to Education) space requires marketers and business leaders to have a strong understanding of the K-12 market. Marketers in the K-12 space need a strong foundation when it comes to best practices for education marketing in order to build brand credibility and trusting partnerships with teachers and leaders. Without this foundation, companies can damage their brand and lose valuable sales or partnership opportunities.

Who is the academy designed for?

K-12 marketers, business leaders, sales reps, founders, CEOs, authors, edupreneurs, PD consultants, transitioning teachers, those exploring education marketing as a career path, or anyone looking to refine their K-12 sales and marketing approach.

The academy was designed with various audience members in mind, all of whom are looking to upskill when it comes to K-12 marketing. We welcome:

  • Founders/CEOs or other leaders of education startups who are looking to execute a strategic marketing program this coming year

  • Authors and Professional Development consultants who are looking to sell more books and book more PD days with schools and districts

  • Junior-level marketing team members who want to learn more about K-12-specific marketing strategy

  • Transitioning teachers or those new to education marketing who want to build a portfolio of authentic work samples

What you'll learn

Ed2Market, a leader in the K-12 marketing space, has developed this online course to assist marketers, founders, sales leaders, and other education professionals as they navigate marketing best practices for K-12 companies. In this on-demand course, participants will learn:

How to develop a strategic marketing plan and calendar that works for your team’s capacity, vision, and goals




How to plan and develop impactful content assets that are necessary to market to educators


Which marketing channels are the most effective for different types of K-12 products and services





How buying cycles, influencers, purchasers, and funding impact your unique sales process




How to leverage your user data, success stories, testimonials, and other marketing tools in your outbound efforts




How to choose and implement the right MarTech tools to best support your current and future marketing needs




Participants will walk away from the Ed2Market Academy with multiple work products that can be used in your marketing efforts or as part of an authentic marketing portfolio.




Academy Format

12 modules (approximately one hour each), available on-demand on the Teachable platform to complete at your own pace.

Module 1: Getting Started with a K-12 Marketing Strategy

Module 2: Multi-Channel Marketing in K-12 Education

Module 3: The Nuts & Bolts of K-12 Strategy: Buying Cycles, Decision Makers, Funding, and Policy

Module 4: Messaging and Positioning in Today’s Education Market

Module 5: Content Marketing for K-12

Module 6: Storytelling–The Who, What, and Why of Your Brand

Module 7: Email Marketing is Not Dead!

Module 8: Thought Leadership and Influencer Marketing

Module 9: Enhancing Your Digital Presence through Social Media, Website, and Digital Ads

Module 10: Sales Enablement through Strategic Marketing

Module 11: The Strategy First Approach–Preparing for the Season Ahead

Module 12: Tips, Tricks, and Tools to Execute Your Plan

Course content and homework available on Teachable. Assignments will be specific to your company and will result in actionable resources and assets by end of course. If you’re a job seeker, we will help you identify a company or brand to model assignments for in order to create assets for your portfolio.
 

Community platform for ongoing support during and after the course from classmates and Ed2Market team members.
 

Access to tools and resources to help with K-12 marketing planning.


Investment

Hiring a marketing agency isn’t always in the budget for small companies, start-ups, or organizations looking to reframe their marketing approach, so we developed this course to support teams of all shapes and sizes. This course will help you launch your marketing program while learning best practices, tips, and strategies from seasoned K-12 marketing experts.

Enrollment: $997 per enrollee. Payment plans available.

Ask about team discounts for additional enrollees from the same company! Email us at [email protected] to inquire.




Questions?

We've got answers! Simply email us at [email protected] and we'll get back to you quickly with answers to your questions.